Best Google Business Profile Category for Powder Coating
Google Business Profile category for powder coating shops comes down to a single choice: Powder coating service as your primary category. When jobs slow down and the shop across town gets the calls, check this first: it's a setting you change yourself, and it's the first thing I fix.
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Get your free growth planGoogle Business Profile
- 1Primary categoryPowder coating service
"Powder coating service" as the main category
Which primary category do the top powder coating shops use?
Powder coating service. In 19 of 20 towns, the #1 map shop for "powder coating" used it. You can change yours yourself on your profile, so it's worth doing this week.
Why the Google Business Profile category for powder coating matters
The category on your Google Business Profile (GBP) tells Google what kind of business you are. Shops using Powder coating service sat higher on the map, and the gap was biggest for wheel searches, where the rim jobs are. I set it before anything else, because posting on Google or social media never makes up for a wrong category. The research is in the 174-shop powder coating study.
A wheel powder coating search
- 1The searchwheel powder coating
- 2The shop cardCategory: Powder coating service
The other main categories
What the other 1 in 4 powder coaters pick instead
The rest pick categories like Sandblasting service, Paint store, Manufacturer or Metal finisher. Google asks for categories "as specific as possible, but representative of your main business." If powder coating pays the bills, Powder coating service is the specific choice.
Sandblasting and powder coating shops: which category goes first?
If most of your jobs are powder coating, put Powder coating service first, even if you blast too. Sandblasting as an extra category showed no sign of helping powder coating searches, so give blasting its own page on your website instead.
Where sandblasting goes
Main category
- Powder coating service
A page on your website
- Sandblasting
Google's category rules
- 1As few categories as possible
- 2As specific as possible
How many Google Business Profile categories should a powder coating shop add?
As few as describe your shop. Google says: "Do not select a category for every product or service." Give wheels, Cerakote and railings their own pages on your website instead. The category is a part of your Google Business Profile for powder coating, alongside your real business name and reviews that name the work, and of local SEO for powder coating shops.
Questions
Get your free growth planWill changing my category hurt my listing?
Google says: "If you add or edit an existing category, you might be asked to verify your business again." So pick the right category from Google's list the first time, and leave it. You can't create your own category.
Does Google look past the category?
Yes. Google says it "can also detect category information from your website and from mentions about your business throughout the web." A website that says powder coating backs up the category you picked.
How do I change my primary category?
On your Business Profile, next to "Business category", select Edit. In the "Primary category" box, type a category and select it from the list that shows up.