Website for a Powder Coating Business

Start with what your own customers ask before they book. They want to know whether the price is fair, so give price ranges or say how you price a job: by part, by set of wheels, by square foot. They want what's included (blasting, stripping old paint, the finish), your minimum, your turn time, the colours you carry and whether they can ship parts in. List your capability: the biggest part your oven and blast equipment can take. Then give each job you want more of its own page, and put a quote form on every page that sends the request straight to your phone.

On the forums, buyers looking for a coater describe searching Google for hours, filling out quote forms on coaters' websites and getting no call back. Whoever answered fast got the job. So the form matters less than where it goes: it should reach your phone while you're on the line, not an inbox you check on Friday. Ask for photos and the part size in the form, so you can give a price in one reply.

It can be, if it holds everything above: a page for each job, prices or how you price, turn time, part size and a quote form that reaches your phone. A site that's a single page with a phone number falls short, because a buyer looking for rims, a custom colour, or a manufacturer checking whether you meet their requirements and finish standards and can hold the same finish consistently, needs the page for that job. It doesn't have to be perfect on day one; whatever the site is built on, what matters is what's on it.