Google Business Profile for Powder Coating Shops
Google Business Profile for powder coating shops comes down to a few settings you control: the category, the name and what customers write about you. When jobs slow down and the shop across town gets the calls, I fix the Google business page you made once and left, the way the top shops in your local market have theirs.
$297 a month. If you don't get leads in 3 months, I work for free until you get them.
Get your free growth planWhat I set up
- 1Primary categoryPowder coating service
- 2Service pagesPages for your services that sell
- 3A reviewNames the job
What I set up on your profile
- 1The main category
- 2Your real business name
- 3What customers write about the job
What moves a Google Business Profile for powder coating up the map?
The main category, your real business name and reviews that name the work. The shops at the top of Google have all of them in place, and I do yours the same way; the sections below take them in order. The research behind it is in the 174-shop study.
Which primary category should a powder coating shop pick?
Powder coating service: 9 out of 10 of the top 3 shops use it. You choose it yourself from Google's category list, and I fix it before anything else, because posting on Google never makes up for a wrong category. The full answer, with the other categories shops use, is on the best Google Business Profile category for powder coating.
Your main category
Your business name
Should the business name say powder coating?
Only if it's your real name. Google says "Your name should reflect your business's real-world name," and "Including unnecessary information in your business name isn't permitted, and could result in the suspension of your Business Profile." So I make sure your profile shows your real name exactly, with nothing added. If you're naming a new shop, it's worth knowing that 8 out of 10 of the top 3 shops have "powder" or "coat" in their name.
How many Google reviews does a powder coating shop need?
Not hundreds, if they say what you coated. Powder coaters have few reviews, so a handful that name the work stands out: the top 3 shops get about 4 naming the work for every 1 lower down. Ask customers to say where the job was, what you coated and the finish, with a follow-up text and Google's link when they collect their parts. In my experience, a steady flow every week counts for more than a big pile once. If you have fewer than 10, ask your last five happy customers first. Never trade a discount or a waived fee for a review: Google bans "incentives – such as payment, discounts, free goods and/or services".
Reviews that name the work
What you can and can't change
Can't change
- Where your shop is
Can change, and I set up
- The main category
- The name
- What customers write
Why does the shop across town show up first?
Often it's closer to the person searching: Google says local results are "mainly based on relevance, distance, and popularity." You can't move your shop, so the things you can change matter more, and that's what I work on.
What else to set up on a Google Business Profile for powder coating
These come from my own method rather than the study. Add every job you do to the services list, each with a short description in the words your customers use: wheels, sandblasting, Cerakote, railings. Make your name, address and phone match your website and every online listing, letter for letter, and link the profile to the page on your website for that work. The marketing guides that rank for this search tell shops to write a detailed description and add photos, so do it. Posts are worth doing too, but in my experience they never make up for a wrong category or a thin profile. Then build the rest of your local SEO for powder coating shops.
The rest of the setup
- 1A services listA description for each
- 2Matching name, address and phone
- 3The profile linked to your website
- 4Posts
Questions about the Google business page
Get your free growth planIs a Google Business Profile worth it if most of my work is word of mouth?
Yes. Your word of mouth customers are the people who can write about the job you did, and Google shows local results to people who search for a business near them, including people who have never heard of you.
Can I pay Google to rank higher on the map?
No. Google says: "There's no way to request or pay for a better local ranking on Google."
How do I ask customers for a review?
Google says you "can ask customers to visit a Google link or scan a QR code." Ask every customer, not only the happy ones: Google bans asking selectively for positive reviews. Don't offer anything in return.
Do Google posts help a powder coating shop rank?
The study didn't measure them. In my experience, posts are worth doing, but they never make up for a wrong category or thin reviews, so I fix those first.